CLIENT
Den Demands

 

A new visual identity and brand restructuring for an Interior Design and Execution entity.

SECTOR
Home Interiors

 

DISCIPLINE
Branding

 

FROM
India

Whenwetookholdoftheproject,thelogowasalreadyinplace.Hence,weanalyzedthecolorsandexpressionsofthelogointoconsiderationwiththetargetdemographyandcameupwithaseriesofcolorguidelinestouse,keepingsimplicityandminimalismatthecore.

Thecolorpalettewasdutifullycraftedadheringtothebrandrepresentation.Weevenmutuallyco-ordinatedthecolorscallingoutthebrandvisionandconsideringusers’reflections.Greenrepresentslife,energyandenvironmentwhilebluesignifieswisdom,strength,andtrust.
Wehaveshowcasedstrongemotions,elegance,andprestigebyusingblackandusedwhitewithitsclassiccomplementarybalance.

Dreamform,designedforDenDemands’modelhouseinaugurationday,usingBehavioralScience
 (NUDGE).
 

Theresultswerestrikinglyimpressiveasanexpected100+guestsoutof115showedup.Atthevenue,95guestsfilledtheformwhichisasuccessrateofapproximately90%.

View the whole project here.

TAGS

Brand Restructuring
Visual Identity
Strategy
Campaign Marketing
Nudge in Design
Posters
Prints

Palette69hastakenmybrandtothenextlevel.It’sevidentintheresponseIgetfrommyclientele.

 

Fayaz – Founder, Den Demands

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