Table of contents:
- The need for a good logo design
- The amateur logo design mindset
- Is a DIY logo good enough?
- Should I invest in a professional logo design?
Which brand do you think of when you see an apple with a bite? Apple, right?
A brand’s logo is more likely to be remembered than its name. The most recognizable brands and their logos are inextricably linked. Brands like Tata, Thumbs-Up, and Mcdonald’s are instantly recognizable just by looking at their logos, aren’t they?
Before you start your business, it is important to have an idea of what your logo will look like.
A logo is a symbolic representation of your brand and needs to be professional. Whether you’re just starting or expanding your business, a good logo can do wonders for your brand.
The need for a good and professional logo design
A logo is not just an image or piece of art. It is the core basis of your brand identity.
“A good logo establishes a brand image that lasts for decades not seconds.”
One of the first things potential customers notice about your business is your logo. It tells them more about who you are and what you do than any other thing. A company logo is a visual representation of your brand that helps to distinguish you from competitors and establish credibility with consumers.
That’s why your logo needs to look as professional as possible and reflect the quality of the products or services that you offer.
A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company, and it creates a visual symbol that represents your business. Logos are used to identify companies, organizations, products, and services.
A logo turns your company’s core messages into a visual emblem. This helps you to grab people’s attention and encapsulate your brand in their minds.
But wait! What if your logo isn’t well and professionally designed? Let’s see what happens if you don’t seek professional assistance while designing your brand’s logo.
The amateur logo design mindset
There are many entrepreneurs and business owners who tend to design a logo by themselves or get their logos designed by amateur designers at a low cost. Although this helps them to save money but brings along a series of blunders too.
The real issue with an amateur logo design isn’t that it’s cheap. Rather the fact that you are essentially ‘purchasing’ a logo. You have no idea whether the logo will fit into different required dimensions.
For instance, let’s imagine that you’ve created a logo for your brand on your own. Now, answer a few questions.
Do you have an idea about how it appears on business cards? On fliers, perhaps? On banners?
Does it help your brand identity stand out from the competitors?
Are you aware of how customers might perceive it?
Does it have that unique factor that gets embedded in your customer’s heads once they see it?
Will they remember your brand just by your logo?
Does the logo communicate your brand’s core values?
The answer lies in your decision!
Is a DIY logo good enough?
No, because your company logo is a representation of your brand. You may think that you are saving money by doing it yourself, but you could be putting your brand image at risk.
Ask yourself, is that professional? Do you want your brand image to be that way? Does it make sense?
Think about why you need a logo in the first place before deciding if you want to create one yourself or hire someone else to do it for you.
If you are an individual who is unconcerned about their business or the impression they produce, you can get a DIY logo for your brand. But if you’re someone who wants their brand to convey real values and messages, you’ll always prefer a professionally designed logo.
An expert designer can create a logo that truly embodies the essence of your brand. Having the best logo for your business is not just about how it looks, but also how it will be perceived by potential customers.
Therefore, it’s best to let professional logo designers create your logo.
Why should I invest in a professional logo design? Are there any benefits?
A big YES! Here is why you need to invest in a professional logo design:
A good logo has universal appeal and can serve different purposes across different media platforms. It must look good on both print and online mediums. In this digital age, businesses will have to use their logos across social media platforms like Facebook, Instagram, Twitter, etc. A good designer will ensure that the logo works well in every single one of these scenarios.
A good logo design is timeless. It must not follow any trends as trends change from time to time.
A few benefits of professional logo design are listed below:
- Makes a great first impression
- Designed with the concept and strategy of a professional
- Gives your business an identity
- Projects a professional image
- Provided correct formats with multiple variations
- Get a return on your investment
If you’re a small business owner, you’re probably willing to do anything to keep costs low. However, when it comes to your brand identity and marketing, some things are best left to the experts.
Business owners are often reluctant to hire a graphic designer because they think it’s too expensive or they don’t want to spend money on something perceived as frivolous. But the significance of a professionally designed logo can’t be understated.
We at palette69 have a team of extremely skilled professionals for all your logo design needs. We’ve worked with Boolien, Vizva, Aspire, Payal, Sameera Deccan, and Marhaba among many others to help bring their brand to light.
If you’re someone who just got into business/ is looking to start one or wishes to redesign an already existing brand, our team would be happy to assist you.