Posts by Pravanjan

DESIGN / INSPIRATION

Your next design inspiration is just around the corner (literally)! Part II

When you need inspiration the most, it might be difficult to find it. So we’ve put together some of our favourites for you.


On 3 min read

DESIGN / PSYCHOLOGY

The Age of Design-Centric culture

But what on earth is a design-centric culture?


On 4 min read

BEHAVIOURAL DESIGN

Designers, It’s time to Lean-in to Science

How can science safeguard our designs against the illusion of tempting ideas and biases?


On 8 min read

DESIGN / INSPIRATION

Your next design inspiration is just around the corner (literally)!

Inspiration for designing comes in many forms, and we have listed a few for you.


On 3 min read

USABILITY / UX DESIGN

UX trends that will shape the industry in 2022

UX industry is in a state of constant change, and it’s impossible to predict what will happen in the future.


On 5 min read

MARKETING / PSYCHOLOGY

The Psychology of Video

Video is the most engaging medium available to marketers today – when done right, it entertains, informs, inspires and motivates viewers to take action.


On 5 min read

AWARDS / RECOGNITION

Palette69 Hailed as one of the Leading Creative Agencies in India by Clutch

At Palette69, we help our clients as they build and perfect their own brand.


On 2 min read

DESIGN / PSYCHOLOGY

How does Human-Centered Design work?

Human-centered design is not just about how things look, it’s about how things work. It’s a mindset.


On 6 min read

INVESTMENT / MARKETING

Learn the basics of crowdfunding for your business here

Crowdfunding bridges the gap between those with surplus funds to the ones in need of funds.


On 8 min read

UX DESIGN

Palette69 is Glad To Be Design Partners with Glocha, for the DigitalArt4Climate Initiative.

Our Official Collaboration with Glocha, UN-Habitat, and DigitalArt4Climate, A Leap towards the future and beyond!. 


On 3 min read

BRANDING / DESIGN

Branding – The Intangible Behind The Tangible 

Branding is more than just logo, or color palette or tagline or even the visual aesthetic.


On 5 min read

MARKETING / OPINION

The good, bad and worse of marketing

Wake up, our marketing act needs a cleanup!


On 8 min read

BEHAVIOURIAL SCIENCE / PSYCHOLOGY

Anthropomorphism in Brand

Humanizing design to build human empathy.


On 6 min read

DESIGN TOOL / PSYCHOLOGY

Designing to see the Knowns & Unknowns

The Johari Window – An Ayahuasca of seeing the invisible.


On 6 min read

DESIGN / INVESTMENT

Calculating the ROI & ROE of Design

What, why and how?


On 7 min read

DESIGN TECH / SPACE

Designing In Space

From Catalhoyuk to Space: taking-off to new environments for designing products and experiences.


On 3 min read

OPINION / SOCIAL

“BLACK” DESIGN MATTER

The power of design to change “black” perception.


On 4 min read

DESIGN TOOL / PSYCHOLOGY

Psychology of Brand Naming

Subtly Influence Human Decisions with your brand name’s vowel sounds.


On 3 min read