Posts by Pravanjan

UX DESIGN

Palette69 is Glad To Be Design Partners with Glocha, for the DigitalArt4Climate Initiative.

Our Official Collaboration with Glocha, UN-Habitat, and DigitalArt4Climate, A Leap towards the future and beyond!. 


On 3 min read

BRANDING / DESIGN

Branding – The Intangible Behind The Tangible 

Branding is more than just logo, or color palette or tagline or even the visual aesthetic.


On 5 min read

MARKETING / OPINION

The good, bad and worse of marketing

Wake up, our marketing act needs a cleanup!


On 8 min read

BEHAVIOURIAL SCIENCE / PSYCHOLOGY

Anthropomorphism in Brand

Humanizing design to build human empathy.


On 6 min read

DESIGN TOOL / PSYCHOLOGY

Designing to see the Knowns & Unknowns

The Johari Window – An Ayahuasca of seeing the invisible.


On 6 min read

DESIGN / INVESTMENT

Calculating the ROI & ROE of Design

What, why and how?


On 7 min read

DESIGN TECH / SPACE

Designing In Space

From Catalhoyuk to Space: taking-off to new environments for designing products and experiences.


On 3 min read

OPINION / SOCIAL

“BLACK” DESIGN MATTER

The power of design to change “black” perception.


On 4 min read

DESIGN TOOL / PSYCHOLOGY

Psychology of Brand Naming

Subtly Influence Human Decisions with your brand name’s vowel sounds.


On 3 min read