works
Pravanjan
Creative Director and Co-Founder. An impatient idealist with a fervor to ‘make things happen’
Posts by Pravanjan
FUTURE / TECHNOLOGY
Metaverse: The next billion-dollar opportunity
Businesses are moving away from the two-dimensional surface of e-commerce and adopting lifelike virtualized worlds for a profound experience thanks to the growing application of the Metaverse.
On 6 min read
DESIGN TOOLS / UI/UX
Useful tools for UI/UX designers
Various UI and UX tools that you can find useful for your design process.
On 5 min read
PSYCHOLOGY / UI/UX
Top 3 Psychology Principles for UI/UX designers
Psychology plays a huge role when designing an experience. Understanding this aspect of design can greatly improve your quality of work.
On 3 min read
DESIGN / INSPIRATION
Your next design inspiration is just around the corner (literally)! Part II
When you need inspiration the most, it might be difficult to find it. So we’ve put together some of our favourites for you.
On 3 min read
DESIGN / PSYCHOLOGY
The Age of Design-Centric culture
But what on earth is a design-centric culture?
On 4 min read
BEHAVIOURAL DESIGN
Designers, It’s time to Lean-in to Science
How can science safeguard our designs against the illusion of tempting ideas and biases?
On 8 min read
DESIGN / INSPIRATION
Your next design inspiration is just around the corner (literally)!
Inspiration for designing comes in many forms, and we have listed a few for you.
On 3 min read
USABILITY / UX DESIGN
UX trends that will shape the industry in 2022
UX industry is in a state of constant change, and it’s impossible to predict what will happen in the future.
On 5 min read
MARKETING / PSYCHOLOGY
Video is the most engaging medium available to marketers today – when done right, it entertains, informs, inspires and motivates viewers to take action.
On 5 min read
AWARDS / RECOGNITION
Palette69 Hailed as one of the Leading Creative Agencies in India by Clutch
At Palette69, we help our clients as they build and perfect their own brand.
On 2 min read
DESIGN / PSYCHOLOGY
How does Human-Centered Design work?
Human-centered design is not just about how things look, it’s about how things work. It’s a mindset.
On 6 min read
INVESTMENT / MARKETING
Learn the basics of crowdfunding for your business here
Crowdfunding bridges the gap between those with surplus funds to the ones in need of funds.
On 8 min read
UX DESIGN
Palette69 is Glad To Be Design Partners with Glocha, for the DigitalArt4Climate Initiative.
Our Official Collaboration with Glocha, UN-Habitat, and DigitalArt4Climate, A Leap towards the future and beyond!.
On 3 min read
BRANDING / DESIGN
Branding – The Intangible Behind The Tangible
Branding is more than just logo, or color palette or tagline or even the visual aesthetic.
On 5 min read
MARKETING / OPINION
The good, bad and worse of marketing
Wake up, our marketing act needs a cleanup!
On 8 min read
BEHAVIOURIAL SCIENCE / PSYCHOLOGY
Humanizing design to build human empathy.
On 6 min read
DESIGN TOOL / PSYCHOLOGY
Designing to see the Knowns & Unknowns
The Johari Window – An Ayahuasca of seeing the invisible.
On 6 min read
DESIGN TECH / SPACE
From Catalhoyuk to Space: taking-off to new environments for designing products and experiences.
On 3 min read
OPINION / SOCIAL
The power of design to change “black” perception.
On 4 min read
DESIGN TOOL / PSYCHOLOGY
Subtly Influence Human Decisions with your brand name’s vowel sounds.
On 3 min read