DIGITAL AGE / MARKETING

The data-driven digital age of marketing: Starter’s kit

Are you interested in learning how to use data to determine whether to launch, pause, or scale your marketing initiatives? Let us get you a plan!


On 6 min read

BRANDING / INNOVATION

Rebranding with Marvel

There wasn’t even a Marvel, to begin with


On 3 min read

DESIGN / EVOLUTIONS

Design in the last 4 decades

Everybody has a past, and so do these design trends going back to the 70s.


On 3 min read

BEHAVIOUR / EMOTIONS

Emotional Design- 3 layers unveiled

In his interesting book, Don Norman adequately explains how recent research on emotion and cognition has revealed that appealing objects actually do function better.


On 4 min read

BIOMIMCRY / INNOVATION

Biomimicry and Design

Nature helps individuals create better designs than before as they explore new methods to improve them.


On 3 min read

MARKETING / VIDEO PRODUCTION

The best video production company: How to choose?

Looking for the right video production company? Here’s how to make your pick.


On 2 min read

DESIGN TOOLS / UI/UX

Useful tools for UI/UX designers

Various UI and UX tools that you can find useful for your design process.


On 5 min read

PSYCHOLOGY / UI/UX

Top 3 Psychology Principles for UI/UX designers

Psychology plays a huge role when designing an experience. Understanding this aspect of design can greatly improve your quality of work.


On 3 min read

BRANDING / SCIENCE

Brands, Van Gogh and a little science

Uniqueness is how many of your target customers relate your brand to a specific asset.


On 3 min read

UI DESIGN

UI tips and tricks to elevate your designs, exponentially!

Here are some tips and techniques to assist you with your next UI project.


On 2 min read

MARKETING / VIDEO

Top 3 Video Production Mistakes you must avoid

Watch out for these pitfalls in your next video production projects.


On 2 min read

DESIGN / USABILITY

Good design makes you happy

Good design goes beyond aesthetics. It evokes a response in you.


On 3 min read

BRAND / TYPOGRAPHY

What does your font say about your brand?

Did you just think about getting a tattoo? Or curating an aesthetic presentation for your meeting? Wait, Did you just…


On 3 min read

DESIGN / INSPIRATION

Your next design inspiration is just around the corner (literally)! Part II

When you need inspiration the most, it might be difficult to find it. So we’ve put together some of our favourites for you.


On 3 min read

AWARDS / RECOGNITION

Palette69: A dive into our accomplishments

We want to take this opportunity to raise a toast to each artistically significant milestone we’ve achieved.


On 3 min read

DESIGN / PSYCHOLOGY

The Age of Design-Centric culture

But what on earth is a design-centric culture?


On 4 min read

BEHAVIOUR / PSYCHOLOGY

Thinking, Fast and Slow: Summary + Use cases

Understanding human behaviour and decision-making through systems of thinking.


On 5 min read

BEHAVIOURAL DESIGN

Designers, It’s time to Lean-in to Science

How can science safeguard our designs against the illusion of tempting ideas and biases?


On 8 min read

PACKAGING / SUSTAINABILITY

Sustainable Packaging: Your Brand’s Lightsaber

Acing purpose-driven branding.


On 4 min read

DESIGN / INSPIRATION

Your next design inspiration is just around the corner (literally)!

Inspiration for designing comes in many forms, and we have listed a few for you.


On 3 min read

UI TRENDS

Going bold, brutal, and 3D with UI in 2022

A dash of the brutal with a hint of the retro. Take a look at UI design trends in 2022.


On 5 min read

USABILITY / UX DESIGN

UX trends that will shape the industry in 2022

UX industry is in a state of constant change, and it’s impossible to predict what will happen in the future.


On 5 min read

BRANDING / LOGO DESIGN

Why should you invest in professional logo design?

A good logo establishes a brand image that lasts for decades not seconds.


On 5 min read

MARKETING / PSYCHOLOGY

The Psychology of Video

Video is the most engaging medium available to marketers today – when done right, it entertains, informs, inspires and motivates viewers to take action.


On 5 min read

BRANDING / PSYCHOLOGY

The Psychology of Branding

Branding is the art of creating and spreading your own unique identity.


On 6 min read

UI / UX

Fundamentals of UI and UX

UX and UI are two sides of the same coin.


On 9 min read

AWARDS / RECOGNITION

Palette69 Hailed as one of the Leading Creative Agencies in India by Clutch

At Palette69, we help our clients as they build and perfect their own brand.


On 2 min read

DESIGN / PSYCHOLOGY

How does Human-Centered Design work?

Human-centered design is not just about how things look, it’s about how things work. It’s a mindset.


On 6 min read

MARKETING

How to amplify the value of your business using Innovative Creative Marketing Strategies?

Make your business go from zero to hero with innovative marketing!


On 6 min read

INVESTMENT / MARKETING

Learn the basics of crowdfunding for your business here

Crowdfunding bridges the gap between those with surplus funds to the ones in need of funds.


On 8 min read