Thinking

Palette69 corner for all the things knowns & unknowns in the field of design, shared in the form of Blogs – Articles – Interviews – Thoughts.



BRANDING / DESIGN

Bayer – Creating connection and intimacy in the age of social distancing

By Leeshant

. 3 min read

BRANDING / DESIGN

Branding – The Intangible Behind The Tangible 

By Pravanjan

. 5 min read

DESIGN / PSYCHOLOGY

Usability – it can make or break your product

By Bharat

. 5 min read

OPINION / SOCIAL

Immersive Virtual Storytelling – the ‘next big thing’ in marketing

By Vishanka

. 4 min read

BIO TECH / DESIGN TECH

The Consumerization of Genomics

By Sudipto

. 5 min read

BEHAVIOURIAL SCIENCE / PSYCHOLOGY

Anthropomorphism in Brand

By Pravanjan

. 6 min read

DESIGN TOOL / PSYCHOLOGY

Designing to see the Knowns & Unknowns

By Pravanjan

. 6 min read

DESIGN / INVESTMENT

Calculating the ROI & ROE of Design

By Pravanjan

. 7 min read

MARKETING / OPINION

Evolution of Marketing

By Leeshant

. 3 min read

BIO TECH / DESIGN TECH

Designing with Life

By Sudipto

. 3 min read

DESIGN TECH / SPACE

Designing In Space

By Pravanjan

. 3 min read

OPINION / SOCIAL

“BLACK” DESIGN MATTER

By Pravanjan

. 4 min read

DESIGN TOOL / PSYCHOLOGY

Psychology of Brand Naming

By Pravanjan

. 3 min read