worksThinking
Palette69 corner for all the things knowns & unknowns in the field of design – shared in the form of Blogs – Webinars – Podcasts & Thoughts.
AWARDS / RECOGNITION
Palette69 Hailed as one of the Leading Creative Agencies in India by Clutch
At Palette69, we help our clients as they build and perfect their own brand.
On 2 min read
DESIGN / PSYCHOLOGY
How does Human-Centered Design work?
Human-centered design is not just about how things look, it’s about how things work. It’s a mindset.
On 6 min read
MARKETING
How to amplify the value of your business using Innovative Creative Marketing Strategies?
Make your business go from zero to hero with innovative marketing!
On 6 min read
INVESTMENT / MARKETING
Learn the basics of crowdfunding for your business here
Crowdfunding bridges the gap between those with surplus funds to the ones in need of funds.
On 8 min read
UX DESIGN
Palette69 is Glad To Be Design Partners with Glocha, for the DigitalArt4Climate Initiative.
Our Official Collaboration with Glocha, UN-Habitat, and DigitalArt4Climate, A Leap towards the future and beyond!.
On 3 min read
MARKETING
Lead Generation vs Customer Acquisition: From stranger to customer, what’s the journey?
Leads and customers are the lifelines of a business and without them, a business cannot survive.
On 9 min read
MARKETING
Influencer Marketing: How do you grow your business using Influencer Marketing?
Influencer marketing is the shortest and most affordable way to bridge the gap between your brand and your ideal customers.
On 7 min read
DESIGN
From past to future, here’s the ultimate journey of design.
On 11 min read
BRANDING
Brand Image Vs Brand Identity | What are the differences?
Understanding your Brand from a different perspective.
On 7 min read
DESIGN
Data-Driven Design | The Unique Relationship Between Data and Design
How to create successful products that meet user demands and improve ROI?
On 5 min read
BRANDING / DESIGN
Bayer – Creating connection and intimacy in the age of social distancing
Bayer’s reputation as the leading medical care and food supply provider saw no dimming in the face of the COVID-19 pandemic.
On 3 min read
BRANDING / DESIGN
Branding – The Intangible Behind The Tangible
Branding is more than just logo, or color palette or tagline or even the visual aesthetic.
On 5 min read
DESIGN / PSYCHOLOGY
Usability – it can make or break your product
What is product usability and how do giants like Google, Apple and Nike ace it?
On 5 min read
OPINION / SOCIAL
Immersive Virtual Storytelling – the ‘next big thing’ in marketing
In the ‘untouchable’ COVID 19 world, immersive virtual experience is a strong marketing tool.
On 4 min read
MARKETING / OPINION
The good, bad and worse of marketing
Wake up, our marketing act needs a cleanup!
On 8 min read
BIO TECH / DESIGN TECH
The Consumerization of Genomics
A cautious reflection on the yin and yang of user-centric biohacks.
On 5 min read
BEHAVIOURIAL SCIENCE / PSYCHOLOGY
Humanizing design to build human empathy.
On 6 min read
DESIGN TOOL / PSYCHOLOGY
Designing to see the Knowns & Unknowns
The Johari Window – An Ayahuasca of seeing the invisible.
On 6 min read
MARKETING / OPINION
From analog to digital, effective communication continues to be the crux of marketing.
On 3 min read
BIO TECH / DESIGN TECH
Extending your skin with Biological Wearable Interfaces.
On 3 min read
DESIGN TECH / SPACE
From Catalhoyuk to Space: taking-off to new environments for designing products and experiences.
On 3 min read
OPINION / SOCIAL
The power of design to change “black” perception.
On 4 min read
DESIGN TOOL / PSYCHOLOGY
Subtly Influence Human Decisions with your brand name’s vowel sounds.
On 3 min read