DESIGN TOOLS / UI/UX

Useful tools for UI/UX designers

Various UI and UX tools that you can find useful for your design process.


On 5 min read

PSYCHOLOGY / UI/UX

Top 3 Psychology Principles for UI/UX designers

Psychology plays a huge role when designing an experience. Understanding this aspect of design can greatly improve your quality of work.


On 3 min read

BRANDING / SCIENCE

Brands, Van Gogh and a little science

Uniqueness is how many of your target customers relate your brand to a specific asset.


On 3 min read

UI DESIGN

UI tips and tricks to elevate your designs, exponentially!

Here are some tips and techniques to assist you with your next UI project.


On 2 min read

MARKETING / VIDEO

Top 3 Video Production Mistakes you must avoid

Watch out for these pitfalls in your next video production projects.


On 2 min read

DESIGN / USABILITY

Good design makes you happy

Good design goes beyond aesthetics. It evokes a response in you.


On 3 min read

BRAND / TYPOGRAPHY

What does your font say about your brand?

Did you just think about getting a tattoo? Or curating an aesthetic presentation for your meeting? Wait, Did you just…


On 3 min read

DESIGN / INSPIRATION

Your next design inspiration is just around the corner (literally)! Part II

When you need inspiration the most, it might be difficult to find it. So we’ve put together some of our favourites for you.


On 3 min read

AWARDS / RECOGNITION

Palette69: A dive into our accomplishments

We want to take this opportunity to raise a toast to each artistically significant milestone we’ve achieved.


On 3 min read

DESIGN / PSYCHOLOGY

The Age of Design-Centric culture

But what on earth is a design-centric culture?


On 4 min read

BEHAVIOUR / PSYCHOLOGY

Thinking, Fast and Slow: Summary + Use cases

Understanding human behaviour and decision-making through systems of thinking.


On 5 min read

BEHAVIOURAL DESIGN

Designers, It’s time to Lean-in to Science

How can science safeguard our designs against the illusion of tempting ideas and biases?


On 8 min read

PACKAGING / SUSTAINABILITY

Sustainable Packaging: Your Brand’s Lightsaber

Acing purpose-driven branding.


On 4 min read

DESIGN / INSPIRATION

Your next design inspiration is just around the corner (literally)!

Inspiration for designing comes in many forms, and we have listed a few for you.


On 3 min read

UI TRENDS

Going bold, brutal, and 3D with UI in 2022

A dash of the brutal with a hint of the retro. Take a look at UI design trends in 2022.


On 5 min read

USABILITY / UX DESIGN

UX trends that will shape the industry in 2022

UX industry is in a state of constant change, and it’s impossible to predict what will happen in the future.


On 5 min read

BRANDING / LOGO DESIGN

Why should you invest in professional logo design?

A good logo establishes a brand image that lasts for decades not seconds.


On 5 min read

MARKETING / PSYCHOLOGY

The Psychology of Video

Video is the most engaging medium available to marketers today – when done right, it entertains, informs, inspires and motivates viewers to take action.


On 5 min read

BRANDING / PSYCHOLOGY

The Psychology of Branding

Branding is the art of creating and spreading your own unique identity.


On 6 min read

UI / UX

Fundamentals of UI and UX

UX and UI are two sides of the same coin.


On 9 min read

AWARDS / RECOGNITION

Palette69 Hailed as one of the Leading Creative Agencies in India by Clutch

At Palette69, we help our clients as they build and perfect their own brand.


On 2 min read

DESIGN / PSYCHOLOGY

How does Human-Centered Design work?

Human-centered design is not just about how things look, it’s about how things work. It’s a mindset.


On 6 min read

MARKETING

How to amplify the value of your business using Innovative Creative Marketing Strategies?

Make your business go from zero to hero with innovative marketing!


On 6 min read

INVESTMENT / MARKETING

Learn the basics of crowdfunding for your business here

Crowdfunding bridges the gap between those with surplus funds to the ones in need of funds.


On 8 min read

UX DESIGN

Palette69 is Glad To Be Design Partners with Glocha, for the DigitalArt4Climate Initiative.

Our Official Collaboration with Glocha, UN-Habitat, and DigitalArt4Climate, A Leap towards the future and beyond!. 


On 3 min read

MARKETING

Lead Generation vs Customer Acquisition: From stranger to customer, what’s the journey?

Leads and customers are the lifelines of a business and without them, a business cannot survive.


On 9 min read

MARKETING

Influencer Marketing: How do you grow your business using Influencer Marketing?

Influencer marketing is the shortest and most affordable way to bridge the gap between your brand and your ideal customers. 


On 7 min read

DESIGN

Design in the Next 50 Years

From past to future, here’s the ultimate journey of design.


On 11 min read

BRANDING

Brand Image Vs Brand Identity | What are the differences?

Understanding your Brand from a different perspective.


On 7 min read

DESIGN

Data-Driven Design | The Unique Relationship Between Data and Design

How to create successful products that meet user demands and improve ROI?


On 5 min read