UX DESIGN

Palette69 is Glad To Be Design Partners with Glocha, for the DigitalArt4Climate Initiative.

Our Official Collaboration with Glocha, UN-Habitat, and DigitalArt4Climate, A Leap towards the future and beyond!. 


On 3 min read

MARKETING

Lead Generation vs Customer Acquisition: From stranger to customer, what’s the journey?

Leads and customers are the lifelines of a business and without them, a business cannot survive.


On 9 min read

MARKETING

Influencer Marketing: How do you grow your business using Influencer Marketing?

Influencer marketing is the shortest and most affordable way to bridge the gap between your brand and your ideal customers. 


On 7 min read

DESIGN

Design in the Next 50 Years

From past to future, here’s the ultimate journey of design.


On 11 min read

BRANDING

Brand Image Vs Brand Identity | What are the differences?

Understanding your Brand from a different perspective.


On 7 min read

DESIGN

Data-Driven Design | The Unique Relationship Between Data and Design

How to create successful products that meet user demands and improve ROI?


On 5 min read

BRANDING / DESIGN

Bayer – Creating connection and intimacy in the age of social distancing

Bayer’s reputation as the leading medical care and food supply provider saw no dimming in the face of the COVID-19 pandemic.


On 3 min read

BRANDING / DESIGN

Branding – The Intangible Behind The Tangible 

Branding is more than just logo, or color palette or tagline or even the visual aesthetic.


On 5 min read

DESIGN / PSYCHOLOGY

Usability – it can make or break your product

What is product usability and how do giants like Google, Apple and Nike ace it?


On 5 min read

OPINION / SOCIAL

Immersive Virtual Storytelling – the ‘next big thing’ in marketing

In the ‘untouchable’ COVID 19 world, immersive virtual experience is a strong marketing tool.


On 4 min read

MARKETING / OPINION

The good, bad and worse of marketing

Wake up, our marketing act needs a cleanup!


On 8 min read

BIO TECH / DESIGN TECH

The Consumerization of Genomics

A cautious reflection on the yin and yang of user-centric biohacks.


On 5 min read

BEHAVIOURIAL SCIENCE / PSYCHOLOGY

Anthropomorphism in Brand

Humanizing design to build human empathy.


On 6 min read

DESIGN TOOL / PSYCHOLOGY

Designing to see the Knowns & Unknowns

The Johari Window – An Ayahuasca of seeing the invisible.


On 6 min read

DESIGN / INVESTMENT

Calculating the ROI & ROE of Design

What, why and how?


On 7 min read

MARKETING / OPINION

Evolution of Marketing

From analog to digital, effective communication continues to be the crux of marketing.


On 3 min read

BIO TECH / DESIGN TECH

Designing with Life

Extending your skin with Biological Wearable Interfaces.


On 3 min read

DESIGN TECH / SPACE

Designing In Space

From Catalhoyuk to Space: taking-off to new environments for designing products and experiences.


On 3 min read

OPINION / SOCIAL

“BLACK” DESIGN MATTER

The power of design to change “black” perception.


On 4 min read

DESIGN TOOL / PSYCHOLOGY

Psychology of Brand Naming

Subtly Influence Human Decisions with your brand name’s vowel sounds.


On 3 min read